Dim down to a comfortable relaxing light with the Philips BR30 LED flood light bulb with a warm glow. Using a technology that provide a soft, diffused level of light and smooth dimming starting from 2700K to 2200K creating a warm inviting atmosphere. This fully dimmable light bulb is ideal for residential use in kitchens, living rooms and dining rooms and for commercial use in restaurants and hospitality applications. While replacing your current 65W incandescent BR30 you will only spend about $1.14 per year in energy costs. The Philips BR30 LED with a warm glow light is perfect for recessed can lighting, offering 730 lumens of soft white light for a pleasing and relaxed ambiance. Have the flexibility to create the right lighting level and ambience with a smooth dimming all the way down to 10% of full light output. The new Philips LED BR30 offers a new experience for dimmable LEDs. As the light is dimmed, the color temperature is reduced which creates a warm glow similar to a softly lighted room. Until now, this warm, relaxing ambiance effect was only available in dimmable halogen and incandescent light bulbs.